چگونگی بالا بردن فروش با بازاریابی ایمیلی

نوشته شده توسط 
منتشرشده در بلاگ
پنج شنبه, 19 تیر 1393 ساعت 11:43
این مورد را ارزیابی کنید
(0 رای‌ها)

متاسفانه در کشور ما بعضا برداشتی که از بازاریابی ایمیلی می شود ارسال ایمیل های انبوه به کاربران و به نوعی خرید ایمیل های کاربران از وب سایت های مختلف است. ممکن است کاربران به دریافت ایمیلی که شما به آن ها ارسال می کنید علاقه ای نداشته باشند و با این کار هزینه ای که بابت ارسال ایمیل به وب سایت های ارسال کننده انبوه ایمیل می دهید هدر می شود.

برای انجام بازاریابی ایمیلی و منتفع شدن از مزایای این روش بازاریابی اینترنتی باید کاربران را در دسته های گوناگون با توجه به علاقه مندی های آن ها طبقه بندی نمود و بعد از آن اقدام به ارسال ایمیل به کاربران کرد. سه راهکار برای طبقه بندی کاربران برای دریافت ایمیل وجود دارد که عبارتند از :

۱) طبقه بندی بر اساس موقعیت مکانی

باید کاربران را بر اساس موقعیت مکانی طبقه بندی نمود. فرض کنید شما هم یک فروشگاه آنلاین دارید که محصولات خود را از طریق آن به فروش می رسانید و هم یک فروشگاه فیزیکی دارید. در بازه هایی از زمان می خواهید کدهای تخفیفی برای فروش محصولات خود به کاربران محلی ارسال کنید. در صورتی که کاربران را بر اساس موقعیت مکانی طبقه بندی نکرده باشید باید ایمیل حاوی کدهای تخفیف را به کلیه کاربران ارسال کنید که این کار اصلا مفید نیست بدین ترتیب توصیه می شود در هنگام عضویت کاربران در وب سایت ها موقعیت مکانی آن ها پرسیده شود یا از طریق ذخیره سازی آدرس آی پی کاربر در هنگام ثبت نام ، امکان تشخیص موقعیت مکانی کاربران فراهم شود.

۲) طبقه بندی بر اساس علایق

پر واضح است در صورتی که کاربران ، ایمیل هایی که به علایق آن ها نزدیک تر است دریافت نمایند عکس العمل آن ها در قبال ایمیل های دریافتی ، عکس العمل مثبتی خواهد بود. سه روش برای دسته بندی کاربران بر اساس علایق وجود دارد که در ادامه توضیح داده می شوند.

– در هنگام عضویت کاربران در وب سایت از آن ها بپرسید که به چه زمینه هایی علاقه مندند. به عنوان مثال در صورتی که فروشگاه آنلاینی دارید که محصولات دیجیتالی به فروش می رسانید در هنگام عضویت در وب سایت از کاربران خود بپرسید که به کدامیک از محصولات مانند دوربین های عکاسی ، لپ تاپ ها ، تبلت ها یا … علاقه مندند و ایمیل های ارسالی حاوی پیشنهادات خرید را بر اساس نوع علاقه کاربران به آن ها ارسال کنید.

– می توان تاریخچه خرید مشتریان و یا آن دسته از لینک هایی که داخل ایمیل ها توسط کاربران کلیک می شوند را بررسی کرد و در دفعات بعدی ارسال ایمیل ، محصولات یا خدماتی را به کاربران برای خرید پیشنهاد داد که مطابق با علاقه آن ها باشند.

– می توان نظرسنجی های کوچکی به راه انداخت و به کاربران ایمیل کرد و از آن ها خواست که در این نظرسنجی ها شرکت کنند و با پاسخ دهی به سوالات امکان طبقه بندی کاربران بر اساس علایق آن ها مهیا می شود.

۳) طبقه بندی کاربران غیر فعال

عدم فعالیت کاربران ممکن است دلایل بیشماری داشته باشد که از جمله آن ها می توان به کمبود وقت و یا کاهش علاقه برای دریافت ایمیل نام برد. باید کاربران غیر فعال را نیز بر اساس دلایل عدم فعالیت آن ها طبقه بندی کرد و در صورت لزوم به آن ها ایمیلی فرستاد تا از آن ها خواسته شود در صورت عدم تمایل به دریافت ایمیل اقدام به لغو عضویت کنند. در صورتی که ایمیل ارسال شده باز گردد و کاربر لغو عضویت نکند نشانه این است که به دریافت ایمیل علاقه مند است اما ممکن است علاقه وی در مورد نوع محتوای ایمیل و یا تعداد دفعات دریافت ایمیل تغییر کرده باشد که باید پیشنهادات لازم برای تغییر علاقه مندی ها داده شود. در صورتی که ایمیل حاوی پیشنهاد لغو عضویت توسط کاربر اصلا باز نگردد و این ایمیل چندین دفعه دیگر نیز ارسال شود و کاربر آن را باز نکند به معنی این است که باید ایمیل او را از لیست ایمیل ها برای ارسال ایمیل حذف کرد تا با این کار آمار و اعدادی که از تحلیل میزان علاقه مندی کاربران به دست می آید دقیق باشند تا در تصمیم گیری های بعدی بتوان به آن ها استناد کرد.

 

منبع : وبلاگ   مقالات بازاریابی اینترنتی

 

 

 

خواندن 742684 دفعه آخرین ویرایش در پنج شنبه, 19 تیر 1393 ساعت 12:24

15238 نظرها

  • پیوند نظر AbrancisKalt دوشنبه, 05 مهر 1395 ساعت 08:41 ارسال شده توسط AbrancisKalt

    what is trazodone for Trazodone 150 mg canadian pharmacy levitra cialis or levitra phenergan for pain phenergan with codeine cialis dosage options 2015pharmacy.com maximum cialis dosage discount coupon for cialis

  • پیوند نظر Verlie Kintzer دوشنبه, 05 مهر 1395 ساعت 08:00 ارسال شده توسط Verlie Kintzer

    hi!,I love your writing so so much! proportion we be in contact extra approximately your article on AOL? I need a specialist in this space to unravel my problem. May be that is you! Having a look forward to see you.

  • پیوند نظر Measty دوشنبه, 05 مهر 1395 ساعت 07:24 ارسال شده توسط Measty

    While comparing between the two, there is scarcely any difference in both the tranquillizer forms. The pronounced jelly is nothing but a tone down and obliging rendition of http://kamagrasoft100mg.com/ kamagra pharmacy online.

  • پیوند نظر Bobbie Maxfield دوشنبه, 05 مهر 1395 ساعت 07:22 ارسال شده توسط Bobbie Maxfield

    I’m now not certain the place you're getting your information, but great topic. I must spend some time finding out much more or understanding more. Thank you for magnificent info I used to be on the lookout for this info for my mission.

  • پیوند نظر Tearne دوشنبه, 05 مهر 1395 ساعت 07:02 ارسال شده توسط Tearne

    While comparing between the two, there is scarcely any contradistinction in both the dope forms. The oral jelly is nothing but a tone down and flexile construction of http://kamagrasoft100mg.com/ kamagra gold.

  • پیوند نظر Tearne دوشنبه, 05 مهر 1395 ساعت 07:02 ارسال شده توسط Tearne

    While comparing between the two, there is scarcely any difference in both the stimulant forms. The oral jelly is nothing but a tone down and obliging rendition of http://kamagrasoft100mg.com/ kamagra 100mg oral jelly.

  • پیوند نظر Katherin دوشنبه, 05 مهر 1395 ساعت 06:48 ارسال شده توسط Katherin

    I as well as my guys were found to be reviewing the nice techniques on your web page and immediately
    came up with a horrible suspicion I never expressed respect to
    the blog owner for those secrets. All of the men had been absolutely warmed to study them and now have absolutely been taking advantage of these things.
    Appreciation for truly being considerably considerate
    and for selecting this kind of smart subjects millions of individuals are really desperate to understand about.
    My very own honest regret for not expressing gratitude to earlier.

  • پیوند نظر Sharyn دوشنبه, 05 مهر 1395 ساعت 06:24 ارسال شده توسط Sharyn

    Hi, i feel that i noticed you visited my blog so i got here to return the prefer?.I am trying to to find
    things to improve my site!I suppose its ok to make use of some of your ideas!!

  • پیوند نظر Ninsbrl دوشنبه, 05 مهر 1395 ساعت 06:05 ارسال شده توسط Ninsbrl

    特徴 日本で有名なタウンユース前提のダウンブランドと言えば、「MONCLER(モンクレール)」、「Herno(ヘルノ)」「DUVETICA(デュベティカ)」、「TATRAS(タトラス)」がダウンブランドの4強と言われております。 ⚫️フレッチャロッサ ビジネスクラス 90点 イタロより椅子が座り心地がいいと思う。 [url=http://fujikawa-dent.com/jacket/moncler_1/index.html]モンクレール ダウン 最新[/url]
    (去年のように定価以上で売れるなんてことは無さそうですが)モンクレールなんかを最高のダウンだと思っている方には全く縁の無いダウンだと思いますがその機能性、保温性は購入する価値ありと断言出来るレベルのものです。 ★♪annonさん、ありがとうございました♪★,。
    [url=http://www.jtr-corp.com/karak/moncler_1/index.html]モンクレール ライン[/url] 国会対策委員長レベルでの協議が必要だ」と反発し、理事会は休憩となり、その後、委員会は開かれず31日の質疑は見送られました。 今回の訪問でオズボーン所長らはIAEAの分析結果を日本側に伝えることにしています。
    [url=http://www.jtr-corp.com/karak/moncler_1/index.html]モンクレール ダウン レディース 2013[/url]
    実は昨日はある買い物ついでに、横浜SOGO店に足を運んでいます。 私の膝の上で道を覚えるているかの様に景色を見ます。 [url=http://fujikawa-dent.com/jacket/moncler_1/index.html]モンクレール レディース ブログ[/url]
    ショッピング空間を越えた文化空間へ本店の差別化されたサービスはショッピングだけに留まらず、ショッピングと文化が調和した空間提供も行なっています。 バナナ・リパブリックも私のサイズが沢山あったのでパンツなど購入してお買い物終了。
    [url=http://burikkuman.com/maya/moncler_1/index.html]モンクレール レディース コート[/url] お客様へのお願いお客様のお洋服のお写真をブログにアップさせて頂く場合がございます。 その価値は数十億とも称される作品や彫刻の間に水が流れる空間では、ショッピングの合間に良質のアートをゆっくり楽しむことができます。
    [url=http://burikkuman.com/maya/moncler_1/index.html]モンクレール ダウン レディース 定番[/url]

  • پیوند نظر Tomoko دوشنبه, 05 مهر 1395 ساعت 05:41 ارسال شده توسط Tomoko

    I have been surfing online more than 2 hours today, yet I never found any interesting article
    like yours. It is pretty worth enough for me. Personally, if all web owners
    and bloggers made good content as you did, the internet will be a lot more useful
    than ever before.|
    I could not resist commenting. Very well written!|
    I will immediately grasp your rss feed as I can't in finding your e-mail subscription hyperlink or e-newsletter service.
    Do you've any? Kindly let me recognize in order that I may
    just subscribe. Thanks.|
    It's appropriate time to make some plans for the future and it's time to be happy.
    I've read this post and if I could I want to suggest you few interesting things or tips.
    Maybe you can write next articles referring to this article.
    I wish to read even more things about it!|
    It is appropriate time to make some plans for the long run and it is
    time to be happy. I have read this submit and if I may just I desire
    to counsel you few attention-grabbing things or
    suggestions. Perhaps you could write next articles referring to this article.

    I want to read even more issues about it!|
    I've been browsing on-line more than three hours these days,
    yet I by no means found any interesting article like yours.
    It is pretty value sufficient for me. In my opinion,
    if all site owners and bloggers made just right content material as you
    probably did, the net will probably be a lot more useful than ever before.|
    Ahaa, its nice dialogue concerning this article here at this website,
    I have read all that, so now me also commenting here.|
    I am sure this article has touched all the internet users, its really really good post on building up new blog.|
    Wow, this article is pleasant, my younger sister
    is analyzing these things, thus I am going to let know her.|
    Saved as a favorite, I like your website!|
    Way cool! Some extremely valid points! I appreciate you penning this write-up and also the rest of the site is also really good.|
    Hi, I do believe this is a great website. I stumbledupon it
    ;) I will return once again since I saved as a favorite it.
    Money and freedom is the greatest way to change, may you
    be rich and continue to help other people.|
    Woah! I'm really enjoying the template/theme of this blog.
    It's simple, yet effective. A lot of times it's hard to get that "perfect balance" between usability and
    visual appearance. I must say you've done a very good job with this.
    In addition, the blog loads super fast for me on Internet
    explorer. Excellent Blog!|
    These are genuinely wonderful ideas in regarding
    blogging. You have touched some nice factors here. Any way keep up
    wrinting.|
    I love what you guys are usually up too. Such clever work and coverage!
    Keep up the good works guys I've you guys to my own blogroll.|
    Hi there! Someone in my Facebook group shared this website with us so
    I came to take a look. I'm definitely loving the information. I'm bookmarking
    and will be tweeting this to my followers!
    Wonderful blog and wonderful style and design.|
    I like what you guys are up too. This kind of clever work and coverage!
    Keep up the amazing works guys I've included you guys to my personal blogroll.|
    Hey there would you mind stating which blog platform you're working with?
    I'm planning to start my own blog soon but I'm having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs
    and I'm looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!|
    Hello would you mind letting me know which hosting company you're using?
    I've loaded your blog in 3 different browsers and I must say this blog loads
    a lot quicker then most. Can you suggest a good web
    hosting provider at a honest price? Cheers, I appreciate it!|
    Everyone loves it when people get together and share
    thoughts. Great site, stick with it!|
    Thank you for the auspicious writeup. It in fact
    was a amusement account it. Look advanced to far added agreeable from you!
    By the way, how can we communicate?|
    Hi there just wanted to give you a quick heads up.

    The text in your article seem to be running off the screen in Safari.
    I'm not sure if this is a formatting issue or something to do with browser compatibility but
    I thought I'd post to let you know. The layout look
    great though! Hope you get the problem solved soon. Many
    thanks|
    This is a topic that's close to my heart... Take care!
    Exactly where are your contact details though?|
    It's very effortless to find out any matter on web as compared to textbooks, as I found this piece of writing
    at this web site.|
    Does your site have a contact page? I'm having a tough
    time locating it but, I'd like to shoot you an email.
    I've got some creative ideas for your blog you might be interested in hearing.
    Either way, great website and I look forward to seeing it expand
    over time.|
    Greetings! I've been following your site for some time now and finally got the bravery to go ahead and give you a shout out
    from Lubbock Texas! Just wanted to tell you keep up the good job!|
    Greetings from Idaho! I'm bored to death at work so I decided to
    check out your site on my iphone during lunch break. I
    enjoy the knowledge you provide here and can't wait to take a look when I get
    home. I'm shocked at how fast your blog loaded on my cell phone ..
    I'm not even using WIFI, just 3G .. Anyhow, great blog!|
    Its such as you read my thoughts! You appear to grasp so much
    approximately this, like you wrote the guide in it or
    something. I think that you can do with some % to drive the
    message home a little bit, however other than that, this is
    fantastic blog. An excellent read. I'll certainly be back.|
    I visited various blogs however the audio feature for audio songs
    current at this website is truly fabulous.|
    Hi there, i read your blog occasionally and i own a similar one and i was
    just curious if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it's driving me insane so any help is very much appreciated.|
    Greetings! Very useful advice within this article!

    It is the little changes which will make the most significant
    changes. Many thanks for sharing!|
    I truly love your blog.. Pleasant colors & theme.

    Did you develop this site yourself? Please
    reply back as I'm trying to create my own personal blog and would love to learn where you got this from or
    exactly what the theme is named. Kudos!|
    Hello there! This post couldn't be written any better! Looking through this post reminds me of my previous roommate!
    He always kept talking about this. I will forward this article to him.
    Pretty sure he's going to have a very good read. I appreciate you for sharing!|
    Wow! This blog looks exactly like my old one! It's on a completely different subject but it has pretty much the same layout
    and design. Excellent choice of colors!|
    There's certainly a lot to find out about this subject.
    I love all of the points you have made.|
    You have made some decent points there. I looked on the
    net for more information about the issue and found most people will go along with your views on this
    website.|
    What's up, I log on to your blog daily. Your humoristic style
    is awesome, keep it up!|
    I simply could not leave your web site prior to suggesting that I extremely loved
    the usual info a person supply in your visitors? Is going to be again continuously to investigate cross-check new posts|
    I needed to thank you for this good read!! I definitely enjoyed every little bit of it.
    I've got you book marked to check out new stuff you post…|
    Hello, just wanted to tell you, I liked this article. It was helpful.
    Keep on posting!|
    Hello, I enjoy reading all of your post. I like to write
    a little comment to support you.|
    I every time spent my half an hour to read this webpage's posts
    every day along with a mug of coffee.|
    I constantly emailed this web site post page to all my associates, for the
    reason that if like to read it then my links will too.|
    My developer is trying to persuade me to move to .net from PHP.

    I have always disliked the idea because of the costs. But he's tryiong
    none the less. I've been using Movable-type on a
    variety of websites for about a year and am concerned about switching to another
    platform. I have heard good things about blogengine.net.
    Is there a way I can import all my wordpress posts into it?
    Any kind of help would be greatly appreciated!|
    Hi! I could have sworn I've been to this blog before but
    after browsing through many of the posts I realized it's new
    to me. Anyways, I'm certainly delighted I found it and I'll be bookmarking it and checking back frequently!|
    Wonderful article! That is the kind of information that should be shared around the net.

    Shame on the seek engines for no longer positioning this put
    up higher! Come on over and visit my website . Thank you
    =)|
    Heya i am for the first time here. I found this board and I find It truly useful
    & it helped me out a lot. I hope to give something back and aid
    others like you helped me.|
    Hello there, I do believe your website could possibly be having
    internet browser compatibility problems. Whenever I take a look at your website in Safari,
    it looks fine however, if opening in IE, it's got some overlapping issues.
    I simply wanted to give you a quick heads up! Apart from that,
    fantastic blog!|
    Someone essentially lend a hand to make critically posts I might state.

    This is the very first time I frequented your web page and so
    far? I surprised with the analysis you made to make this actual submit incredible.
    Great task!|
    Heya i'm for the first time here. I found this board and I in finding It really helpful & it helped me out much.
    I am hoping to provide one thing again and help others such as
    you aided me.|
    Hey there! I just would like to give you a huge thumbs up
    for your great information you have got here on this post.
    I am coming back to your web site for more soon.|
    I all the time used to read article in news papers but
    now as I am a user of internet so from now I am using net for articles,
    thanks to web.|
    Your means of describing all in this paragraph is actually pleasant, every one can simply know it, Thanks a lot.|
    Hi there, I found your blog by way of Google at the same time
    as searching for a related matter, your web site came up, it looks
    great. I've bookmarked it in my google bookmarks.
    Hi there, just became aware of your weblog through Google,
    and located that it's really informative. I am going
    to be careful for brussels. I'll appreciate in the event you proceed this in future.
    Many folks will probably be benefited from your writing.
    Cheers!|
    I'm curious to find out what blog platform you are utilizing?

    I'm having some small security issues with
    my latest blog and I'd like to find something more secure.
    Do you have any solutions?|
    I'm really impressed with your writing skills as well as
    with the layout on your weblog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the excellent quality writing, it is rare to see a great blog like this one these days.|
    I am extremely inspired along with your writing talents as neatly as with the structure for
    your weblog. Is that this a paid subject or did you modify it yourself?
    Anyway keep up the excellent quality writing, it is rare to see a great blog
    like this one nowadays..|
    Hello, Neat post. There's an issue with your web site in internet explorer,
    could test this? IE still is the market leader
    and a good element of other folks will omit your wonderful writing because of this
    problem.|
    I'm not sure where you're getting your information, but good topic.
    I needs to spend some time learning much more or understanding more.

    Thanks for wonderful info I was looking for this information for my
    mission.|
    Hi, i think that i saw you visited my weblog thus i came to “return the
    favor”.I am attempting to find things to improve my site!I suppose its ok to use {some of|a\

نظر دادن

از پر شدن تمامی موارد الزامی ستاره‌دار (*) اطمینان حاصل کنید. کد HTML مجاز نیست.

دفاتر استانی ما

پذیرش نمایندگی در کلیه استان های ایران و ارائه سرویس های ویژه به نمایندگان استانی ...

با ما در تماس باشید

نظر کاربران

  • دیبا

    بهترین سرویسی که تا کنون در ایران دیده ام قیمت مناسب و اطمینان از ارسال 100 درصد ایمیل ها
  • محمدحسین جلالی

    امکانات جالبی داشت در کل راضی کننده بود
  • 1
  • 2